My Master's capstone project is a full immersion experience into the editing, design, production and marketing of an e-book with an independent author. The capstone project consists of six phases.
Update: As of June 2015, phase two is in progress.
Phase 1 Create an limited liability company called Oktopus Ink, LLC and develop a website. Visit www.oktopusink.com
Phase 2 - Secure a manuscript, and engage the author in the process of developmental and copy editing.
The manuscript title is “Seasonal Affective Disorder: Survival Guide for Teens and Young Adults". Research indicated that there were almost no books for teens and young adults to help them cope with seasonal affective disorder and associated problems of depression.
Phase 3 - E-book layout and production using InDesign.
Phase 4 - Develop marketing and sales strategy that includes both social media and direct sales via email campaigns. A variety of tools will be tested as part of the capstone experience to monitor the value of different strategies on generating sales.
Phase 5 - Upload, test, and post e-book on Amazon.com for sale.
Phase 6 - Initiate marketing and direct email sales campaign using a combination of social media and e-marketing tools such as: GoodReads, Tumblr, Twitter, Facebook, Constant Contact, lfttt, and HootSuite. Sales will be tracked using Amazon Author.
